A & P Advertising

Integrated Communications Solutions

Branding on a shoe string

Cirrus Wagga Wagga Launch

BACKGROUND: This Cirrus TVC was developed from a contra deal that was set up with a local Wagga Wagga TV company. We got free airtime for giving them free internet boardband services for 12 months. The catch! a very limited budget that needed to stretch to not only producing the TVC, but a radio commercial as well. 

INSIGHT: With either no service available from Telstra/Austar (only competitors) or the high cost of broadband services offered by them, we’d found that by offering a partity product at a lower price customers flocked to the service. With a limited budget ($4000), we needed something simple to build awareness for launch. Production values needed for regional Australia where moderate and more than acceptable by the audience used to very localised TVC’s. 

 

OUTCOME: The launch was successful, with strong service take up. This lead to additional business and government contract enquiries for dedicated (high revenue generation) services. 

 

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18/04/2009 - Posted by | Brand advertising

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