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Integrated Communications Solutions

Talking ”with” the customer

andrew_img_51301By Andrew Pink

I have an unwavering belief that each person should be treated as an individual. By communicating at a one-to-one level marketeers can truly unlock the power of their businesses full potential. That’s not to say you shouldn’t use mass mediums, but importantly the message should be to the individual (perceived or real), designed and integrate through every channel. Take hold of consumers hand at the outset, from awareness through to sale and beyond, and never letting go.

By using the power of data & information sources available, can you gain clear insights into consumers needs, desires and wants. Only then can you be in a position to introduce yourself, engage them and become a trusted friend who they’re prepared to buy from.

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19/04/2009 - Posted by | Insights

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